CLIENT
Lego/Dacta, Enfield, CT

PROJECT
Lego Concept Guides

AUDIENCE
Teachers of grades
2-8 as well as students

PURPOSE
To educate the educators - ie. to help teachers gain a deeper understanding of various subject matter and show Lego models that illustrate those concepts.

GUIDEBOOKS FOR TEACHERS

Lego blocks can be used in the classroom in many ways. Students can build a bridge, invent a robot, or create a windmill or solar-powered car. Marketing experts at Lego found, however, that teachers were not always up-to-date with technical knowledge in certain areas (such as Robotics, Energy, Structures, or Space Exploration) and consequently were not able to pass along that knowledge to students. Hence, an opportunity was being missed to give the students a rich learning experience using Lego products.

This ongoing series of guides was created to educate teachers about these concepts and to help them gain a deeper understanding of the subject matter. If these guides also find their way into the hands of students, well, that’s okay too.

Each concept guide shows dozens of real-world examples as well as many actual Lego models.

The subject matter for these guides is very complex and sophisticated, yet it was clear that the finished product should not be perceived by teachers and students as being yet another textbook. The information should not feel too dense or dry; in short, it should be fun to read and feel appropriate for the Lego brand.

We took a strong hand in crafting the information into bite-size chunks so that all readers would gain something from perusing it, whether they spend 20 minutes or 20 seconds. We created different typographic treatments for subheads, quotes, fun facts, features, captions, and technical terms... all occurring outside the scope of the main text. The final product is very accessible and fun to read and was met with great enthusiasm and acceptance by the target audience.