


CLIENT
Laine M. Jones Design, W. Newbury, MA
PROJECT
Web Site for Residential Design Firm
AUDIENCE
Future Prospects, Current Clients
PURPOSE
To
showcase the products and process of Laine Jones’ work.
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A HOME ON THE WEB
Laine M. Jones Design is a nationally-recognized, award-winning residential design firm. Since 1990, they have designed more than 300 homes throughout New England.
As a service-based business, Laine M. Jones Design has grown largely through word-of-mouth and referrals from previous customers. While relationships and happy customers are the backbone of Laine’s success, the firm clearly needed an efficient means to present its portfolio of homes to prospective clients.
A small business, LMJ nonetheless has a complex story to convey. The unique approach and personal attention given to each project needed to be articulated. And, most importantly, the detail, beauty, and custom design of each Laine M. Jones home needed to be organized and ultimately showcased in such a way as to link certain elements of each different project through a flow of images and words.
The site has the gained attention of prospective home builders and has fast-become a calling card for both Laine M. Jones Design and Miletone Marketing & Design.