CLIENT
ESPN International
New York, NY

PROJECT
ESPN International
Program Catalogue

AUDIENCE
International cable
programmers

PURPOSE
To inform programmers around the world about ESPN’s lineup for the coming sports year

SPORTS PROGRAMMING FOR AN INTERNATIONAL AUDIENCE

Each year, cable programmers from Tokyo to Tel Aviv buy programming from ESPN based upon their region’s sports culture and fan interest. This 72-page catalogue provides them with a “menu” of programs from which they can pick and choose.

Because the final programming (and, as a result, the final copy) would not be available until the last minute, we had to come up with a design that would allow us to easily and quickly layout the catalogue. We created a very structured grid with a single large image on the left-hand page and the copy on the right-hand page in a 2-column grid.

In order to create emphasis and quickly identify each sport, we also included a bold banner across the top of each page and a photographic icon in the upper right-hand corner. And since the budget only allowed for 2-color printing on the inside, we liberally used tints and duotones to give the catalogue plenty of visual interest.